The importance of a brand cannot be over-stated, it is the face of a company and the only way to communicate to the wider world exactly who you are and what you do.
From the colours used in your logo to the type face and your company name, all of it is representative of who you are and must be carefully considered when you take your company public.
Some companies have this whole branding thing down to a fine art; we can see a colour, the shape of a font or hear a slogan and immediately associate it with a much loved brand. The McDonald’s arches are an excellent example, as is the Coca Cola font and that ever so vivacious yet classically American shade of red.
You’d think these mega-companies have their branding strategy sussed, yet over the years even these two have made branding faux pas so huge they make it into the faux pas hall of fame.
From the colours used in your logo to the type face and your company name, all of it is representative of who you are and must be carefully considered when you take your company public.
Some companies have this whole branding thing down to a fine art; we can see a colour, the shape of a font or hear a slogan and immediately associate it with a much loved brand. The McDonald’s arches are an excellent example, as is the Coca Cola font and that ever so vivacious yet classically American shade of red.
You’d think these mega-companies have their branding strategy sussed, yet over the years even these two have made branding faux pas so huge they make it into the faux pas hall of fame.